FIREFLIES
‘For those who Suffer we ride’
FireFlies Patagonia is a 1000km gravel bike challenge through a land that time forgot. Originating in the Alps, where the original FireFlies challenge turns 20 next year, the Southern Hemisphere's version heads off-road into a remoter, wilder and savagely beautiful landscape of active volcanoes, glacial-lakes and astonishing wildlife.
Inspired by the courage it takes to fight cancer, the riders must battle their way through nine days of riding as they raise money for leukaemia charities Bloodwise and Fundación Vivir Más Feliz. To simulate the battle with the disease, they are kept in the dark about the challenges they will encounter each day. Nor are they allowed to retire from the ride when they feel like giving up.
